Articles on creating video content for the web.
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What's the difference between a sales page that converts and one that doesn't? There are many elements that go into a sales page and each has a direct effect on conversions, but there's one very important element that absolutely must be there: It has to address the customer's pain or challenges and offer a unique solution.
An important step in building your sales page is A/B split testing. This is how you discover what will truly work with your market and what won't.
Every element of your sales page is important. You should work hard on the layout, images, call-to-action, headline, and design features. But the copywriting is also vitally important. It needs to speak directly to your audience and effectively communicate the benefits of your product to them.
By offering a payment plan, you're basically customizing your product or service for the customer. There are several pros and cons for doing this.
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In order to write an effective sales page, it's absolutely essential to speak the language of your target market. If you can manage this, it will resonate with your audience and they'll listen to your message. If you write in the wrong language, your audience will be turned off and click away.
How you should write for your audience depends on your audience. There is only one truly universal rule, and that's that you need to write in a conversational tone. If your writing is stiff and formal, no one will want to read it. It should read like a good friend talking to you.
By the same token, be careful that you don't sound too casual. "Too casual" means you're using slang, using too many idioms, writing in language that might be offensive or inappropriate, or using Internet abbreviations like "lol." You should also make sure you don't have any spelling, grammar, or usage mistakes.
The first step in learning your audience's language is to know exactly who your audience is. Research your target market and create an audience profile that includes whatever data you can discover about them.
To learn your audience's language, connect with them and listen to them. Pay especially close attention to the words they use that are related to your products or services. For example, if you're using the word "online entrepreneur" but your audience generally says "Internet businessperson," the latter is what you should use for your sales page. Try to imitate the cadence, phrasing, word choice, and dialect they use. Avoid industry blogs and websites. Look for the voices of your genuine audience members speaking.
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